Online channels have become more important than ever for businesses to reach and communicate with their clients and customers. This is largely due to the premise that traditional advertising is losing influence on consumers. Modern digital marketing techniques focus on internet-driven technology such as blogs, RSS, web video productions, podcasts, and social networking platforms to attract rather than pursue audience interest.
At Idea180.com, this is our favorite sandbox and we play in it all of the time. Our team comes from backgrounds in art, writing, technology, business, and design – but at heart, most of us are, in one way or another, new media strategists and digital content marketers. If you share these interests, below are some resources which might interest you.
LOCAL Miami Metro / South Florida
If you live in our community of South Florida / Miami Metro area, here are some excellent places you can physically go and study Digital Marketing to earn an accredited degree or certificate.
Miami Ad School
http://www.miamiadschool.com/advertising-programs/social-media
Founded in 1993, Miami Ad School has grown to a network of 15 advertising schools in 10 different countries. Through the school’s partnerships with dozens of agencies and companies, students have the opportunity to intern and get real-world experience while they are still in school. They partner with the industry to create the most unique portfolio program possible that reflects the latest needs of global advertising agencies and brands. They offer a comprehensive program in Social Media Marketing.
Miami Ad School
571 NW 28th Street
Miami, FL 33127
305-538-3193
Miami Dade College
https://sisvsr.mdc.edu/ce/showsched.aspx?catID=M1T
Miami Dade College embraces its responsibility to serve as an economic, cultural, and civic leader for the advancement of our diverse global community. The School of Continuing Education & Professional Development’s mission is to make the College more accessible to the public and to meet community needs not served by traditional college programs. Their Technology Institute offers numerous classes in all areas of Digital Marketing.
Miami Dade College
300 N.E. 2nd Avenue
Miami, Florida 33132-2204
305-237-8888
University of Miami
http://continue.miami.edu/packagedetail.aspx?p=141
The Division of Continuing and International Education (DCIE) at the University of Miami offers credit and non-credit academic programs to various types of students, including kids and teens, traditional undergraduates, international students, adults, and corporations. Their stated mission is to provide the highest quality education and training — both on the ground and in the cloud — to people of all ages, throughout every stage of life. They offer a Social Media Management Education Program.
The Division of Continuing and International Education
at the University of Miami
Allen Hall, 5050 Brunson Drive
Coral Gables, Florida 33146
305-284-4000
Florida International University
https://business.fiu.edu/undergraduate/certificates/social-media-emarketing-analytics.cfm
Florida International University (FIU) is Miami’s largest university and has proven their commitment to learning, research, entrepreneurship, innovation, and creativity. FIU Online has always been at the forefront of offering the best in online learning. They use the latest in innovative technology to offer courses that are highly interactive, engaging, and academically rigorous.
FIU offers a certificate program designed to offer students the opportunity to complement their major field of study with an additional concentration in Social Media and E-Marketing Analytics. The certificate is awarded through the department of marketing at the R. KIRK LANDON UNDERGRADUATE SCHOOL OF BUSINESS.
Courses Include:
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Introduction to Marketing
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Consumer Behaviors.
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Digital Marketing
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Social Media Marketing
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Marketing Analytics
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Customer Relationship Management
Florida International University Online
11200 S.W. 8th Street
Modesto A. Maidique Campus
MANGO Building, Suite 540
Miami, Florida 33199
305-348-2660
Online University
If you want to earn a degree but require the flexibility of a completely online program, take a look at Southern New Hampshire University. They offer both bachelors and masters degrees in New Media Marketing.
Southern New Hampshire University
http://degrees.snhu.edu/subjects/social-and-new-media?utm_campaign=PF&pfsegment=SH&utm_source=google&utm_medium=pdsearch&utm_content=107070190641&snhu_segment=ol&k_clickid=6ff3d2ac-5771-4835-86b7-9d0408abc410&searchterm=college%20digital%20marketing&matchtype=p&semdevice=c&semnetwork=g&semcampaignid=310393881&semadgroupid=24762201921&semlocationid=9012442&semplacement=&gclid=CJK_qIWq280CFUIfhgodNAoIPA
Learn to engage online communities with a degree in social and new media – and explore theories and strategies in the frontier of user-driven marketing from Southern New Hampshire University (SNHU). Whether you need a bachelor’s degree to get into a career or want a master’s degree to move up in your current career, SNHU has an online program for you.
Degrees include:
BACHELOR OF ARTS
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BA in Communication – New Media
BACHELOR OF SCIENCE
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BS in Marketing – Social Media Marketing
MASTER OF ARTS
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MA in Communication – New Media & Marketing
MASTER OF SCIENCE
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MS in Marketing – New Media & Communications
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MS in Marketing – Social Media Marketing
MASTER OF BUSINESS ADMINISTRATION
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MBA in Internet Marketing
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MBA in Social Media Marketing
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International MBA in Internet Marketing
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International MBA in Social Media Marketing
Professional Skill Development
If you don’t care about earning a degree and you are just interested in increasing your skills and knowledge, there are a number of places online where you can find great educational and training resources in Digital Marketing and Social Media Marketing.
LYNDA.com
https://www.lynda.com/Online-Marketing-SEO-training-tutorials/35-0.html
For courses on specific tasks and tools involved in internet marketing visit Lynda.com. Lynda.com is a leading online learning platform that helps anyone learn business, software, technology, and creative skills to achieve personal and professional goals. Through individual, corporate, academic, and government subscriptions, members have access to the lynda.com video library of engaging, top-quality courses taught by recognized industry experts. They offer scores of courses across all areas of Internet Marketing.
Simplilearn
http://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_source=google&utm_medium=cpc&utm_content=lvc&utm_term=%2Bdigital%20%2Bmarketing%20%2Bcertifications&utm_campaign=search-dm-us-ca&gclid=CL_nhKaj280CFUQehgod_-ACog
Simplilearn is the world’s largest professional certifications company. A pioneer in online education for professionals, they create course programs, exams, and lab projects that help professionals across the world successfully prepare for and complete certification exams. They offer a unique blend of self-learning and online training.
Digital Marketing Certified Associate Training (DMCA)
DMCA is designed to ensure that you are a complete Digital Marketer. This training prepares you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing, and YouTube marketing. You will learn about Search Engine Optimization (SEO), Pay-per-Click (PPC) advertising, web analytics, social media, content marketing, email marketing, mobile marketing, conversion optimization, etc…
Coursera
https://www.coursera.org/specializations/digital-marketing
Coursera is an education platform that partners with top universities and organizations worldwide to offer courses online for anyone to take. They offer a Digital Marketing Specialization program designed to help you master strategic marketing concepts and tools to address brand communication in a digital world.
When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Courses include:
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Marketing in a Digital World
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Digital Analytics for Marketing Professionals
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Digital Marketing Channels: The Landscape
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Digital Marketing Channels: Planning
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Digital Marketing Capstone
The Digital Marketing Institute
https://digitalmarketinginstitute.com
Digital Marketing Institute is the global certification standard in digital education. They collaborate with global digital experts to define and develop the skills and qualifications required of today’s digital professionals. Their courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. You will receive an industry-recognized, globally respected qualification upon completion of their coursework.
FREE
If you would like to learn more about digital and new media marketing very informally, try one of the free resources below. These may be a great way to decide if you want to pursue this field further.
https://www.google.com/onlinechallenge/dmc/
Digital Marketing Course
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.
AdWords Certification
The Google AdWords Certification is a globally recognized stamp of approval which showcases your knowledge of the latest AdWords tools and best practices as well as your ability to effectively manage AdWords campaigns. Upon completing the Digital Marketing Course and the Google Online Marketing Challenge, you will be prepared to undertake certification exams.
University of Salford Manchester
http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business
Search and Social Media Marketing for International Business
This Search and Social Media Marketing for International Business pilot helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.
It includes twelve videos which contain theoretical background from academic staff, as well as industry insights from key professional speakers. Each video is accompanied by activities which will help you to put your newfound knowledge into practice.
Course videos include:
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Personal branding online
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Twitter
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Search Engine Optimisation (SEO)
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Use of social media for international business development
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Facebook
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YouTube
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LinkedIn
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Google+
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Copywriting online
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Legal implications of social media
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Monitoring and reporting
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Blogging
